http://www.joshuahertz.com Joshua Hertz Fri, 10 Sep 2010 01:12:08 +0000 http://www.joshuahertz.com en http://joshuahertz.com/Photography http://joshuahertz.com/following/joshuahertz.com/Photography Fri, 10 Sep 2010 01:12:08 +0000 Joshua Hertz 582627 Hey, writers are allowed to be artsy too. http://joshuahertz.com/Wendy-s http://joshuahertz.com/following/joshuahertz.com/Wendy-s Fri, 10 Sep 2010 00:50:45 +0000 Joshua Hertz 623856 Wendy's Bacon & Blue Burger When you’re selling a great-tasting burger made with premium ingredients, you don't need movie tie-ins or other marketing gimmicks. (The summer that this spot aired, Burger King and McDonald’s were running cross-promotions with Star Trek, Transformers, G.I. Joe, Night at the Museum, Monsters vs. Aliens and Ice Age: Dawn of the Dinosaurs.) $(document).ready(function() { pageTracker._trackPageview("/Bacon_Blue" ); }); Wendy's Gourmet Swissburger Introducing a hamburger so gourmet, it has the word “gourmet” in its name. Who wouldn’t want a piece of that? Wendy's Boneless Wings Hey T.G.I. Friday's, you suck. Sincerely, Wendy's. Wendy's Premium Fish Sandwich How do you romance a fast food fish sandwich? You don’t. You romance where it came from. This doesn't feel like your usual Wendy's spot, which is why i like it. Wendy's Spicy Nuggets Mike and Paul, spokes-duo for Wendy's 99¢ Value Menu, introduce Wendy’s new Spicy Nuggets and offer up a valuable life lesson. http://joshuahertz.com/Kmart-Chief-Toy-Officer http://joshuahertz.com/following/joshuahertz.com/Kmart-Chief-Toy-Officer Tue, 24 Aug 2010 15:51:30 +0000 Joshua Hertz 547956 Kmart wanted us to re-launch their annual Fab 15 Christmas toy list in a way that would attract PR buzz and help it stand out from all the other end-of-year toy lists. Our solution was to give the brand some real toy cred by putting a true toy expert on their board of directors: a kid. <img src="http://payload.cargocollective.com/1/0/28373/547956/01_recruitment_poster_kid-464.jpg" width="464" height="600" width_o="464" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547956/01_recruitment_poster_kid-464_o.jpg" data-mid="2704377" border="0" align="left"/> Kids apply for the job by submitting videos that demonstrate their love and knowledge of toys – either online or at in-store application stations. <img src="http://payload.cargocollective.com/1/0/28373/547956/05_application_station_400.jpg" width="337" height="400" width_o="337" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/547956/05_application_station_400_o.jpg" data-mid="2707547" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/28373/547956/04_Movie_noflyer_small.jpg" width="500" height="443" width_o="500" height_o="443" src_o="http://payload.cargocollective.com/1/0/28373/547956/04_Movie_noflyer_small_o.jpg" data-mid="2558659" border="0" align="left"/> The public can view and vote for entries on the CTO microsite. The top 15 vote-getters are flown in for a personal interview and a winning candidate is chosen. <img src="http://payload.cargocollective.com/1/0/28373/547956/06_SITE_INTRO_905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/06_SITE_INTRO_905_o.jpg" data-mid="3102624" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/07_SITE_VIEW appliants_905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/07_SITE_VIEW appliants_905_o.jpg" data-mid="3102623" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/08_SITE_VIEW_APPLICANT_CLOSEVIEW_905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/08_SITE_VIEW_APPLICANT_CLOSEVIEW_905_o.jpg" data-mid="3102621" border="0" align="left"/> A special press conference is held to announce the newly appointed CTO, who then presents the toys on this year’s Fab 15 list. <img src="http://payload.cargocollective.com/1/0/28373/547956/10_Newspaper_small.jpg" width="518" height="400" width_o="518" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/547956/10_Newspaper_small_o.jpg" data-mid="2558667" border="0" align="left"/> From this point on, the CTO becomes the face of the Fab 15 list – appearing in catalogs, advertising and in-store signage. <img src="http://payload.cargocollective.com/1/0/28373/547956/16_cto approved_stamp_905_1000.jpg" width="905" height="611" width_o="905" height_o="611" src_o="http://payload.cargocollective.com/1/0/28373/547956/16_cto approved_stamp_905_o.jpg" data-mid="3105698" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/Kmart_Instore_905_1000.jpg" width="905" height="541" width_o="905" height_o="541" src_o="http://payload.cargocollective.com/1/0/28373/547956/Kmart_Instore_905_o.jpg" data-mid="3105657" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/2_kmart_CTO_Circular_spread_905_1000.jpg" width="905" height="586" width_o="905" height_o="586" src_o="http://payload.cargocollective.com/1/0/28373/547956/2_kmart_CTO_Circular_spread_905_o.jpg" data-mid="3104850" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/5_kmart_website_banner905_1000.jpg" width="905" height="628" width_o="905" height_o="628" src_o="http://payload.cargocollective.com/1/0/28373/547956/5_kmart_website_banner905_o.jpg" data-mid="3102674" border="0" align="left"/> The CTO microsite now becomes a showcase for the Fab 15 toys – with reviews and product demonstrations from the CTO, as well as a weekly web-blog. The site also let kids create wish lists and send them to their parents – with a built-in “pester option” to resend the list on a regular basis <img src="http://payload.cargocollective.com/1/0/28373/547956/11_SITE_CTO_VIDEO_905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/11_SITE_CTO_VIDEO_905_o.jpg" data-mid="3102546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/12_SITE_CTO_WISHLIST_905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/12_SITE_CTO_WISHLIST_905_o.jpg" data-mid="3102544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/14_SITE_CTO_WISHLIST_TOYINFO_905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/14_SITE_CTO_WISHLIST_TOYINFO_905_o.jpg" data-mid="3102542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/SITE_CTO_CREATE_WISHLIST 905_1000.jpg" width="905" height="530" width_o="905" height_o="530" src_o="http://payload.cargocollective.com/1/0/28373/547956/SITE_CTO_CREATE_WISHLIST 905_o.jpg" data-mid="3102541" border="0" align="left"/> Naturally, the CTO has his own YouTube channel and Twitter feed, allowing the public to keep up with his busy schedule. <img src="http://payload.cargocollective.com/1/0/28373/547956/CTO_youtube_page_cropped905_1000.jpg" width="905" height="497" width_o="905" height_o="497" src_o="http://payload.cargocollective.com/1/0/28373/547956/CTO_youtube_page_cropped905_o.jpg" data-mid="3102566" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547956/19_cto_twitter905_1000.jpg" width="905" height="497" width_o="905" height_o="497" src_o="http://payload.cargocollective.com/1/0/28373/547956/19_cto_twitter905_o.jpg" data-mid="3102561" border="0" align="left"/> http://joshuahertz.com/Aqua-Di-Gio-TAP-Project http://joshuahertz.com/following/joshuahertz.com/Aqua-Di-Gio-TAP-Project Tue, 24 Aug 2010 15:51:22 +0000 Joshua Hertz 547959 Giorgio Armani and Acqua Di Giò Homme were supporting the UNICEF TAP project’s efforts to provide third world children with clean drinking water. They wanted our help in promoting both the project and their partnership with it. So we decided to use the imagery of an Acqua Di Giò Homme bottle to illustrate that in some parts of the world, water is as precious a commodity as perfume is here.<img src="http://payload.cargocollective.com/1/0/28373/547959/LUXURYITEMAD-WCOPY600.jpg" width="386" height="600" width_o="386" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547959/LUXURYITEMAD-WCOPY600_o.jpg" data-mid="2570602" border="0" align="left"/> That made for a nice poster, but we wanted to convey this idea in a way that would get PR buzz and media attention. So we suggested that Giorgio Armani launch a new limited edition fragrance with no scent at all – ACQUA DI TAP: 100% clean tap water. <img src="http://payload.cargocollective.com/1/0/28373/547959/bluebottle crop500.jpg" width="272" height="500" width_o="272" height_o="500" src_o="http://payload.cargocollective.com/1/0/28373/547959/bluebottle crop500_o.jpg" data-mid="2570598" border="0" align="left"/> Acqua Di Tap would be advertised like a regular perfume, using the face of UNICEF Ambassador David Beckham, and sold in limited edition bottles at special pop-up stores – with proceeds going to the charity. Magazines ads for the fragrance would have scent strips – with no scent. <img src="http://payload.cargocollective.com/1/0/28373/547959/Beckham layout 600_1000.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547959/Beckham layout 600_o.jpg" data-mid="3060460" border="0" align="left"/> Smaller donations could be made to the TAP project by buying unscented "scent cards" from special vending machines. <img src="http://payload.cargocollective.com/1/0/28373/547959/scentcardboth.jpg" width="542" height="400" width_o="542" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/547959/scentcardboth_o.jpg" data-mid="2589811" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547959/VENDINGMACHINE.jpg" width="200" height="600" width_o="200" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547959/VENDINGMACHINE_o.jpg" data-mid="2570611" border="0" align="left"/> Facebook app would let people donate $1 to the TAP project by spraying friends with virtual bottles of Aqua Di Tap to. Users would be able to follow the ripple effect of their actions: how many people they had sprayed, how many were sprayed by them, etc. and the total donations that could be tracked back to them. <img src="http://payload.cargocollective.com/1/0/28373/547959/FacebookGIFTNOTIFICATION_1000.jpg" width="900" height="682" width_o="900" height_o="682" src_o="http://payload.cargocollective.com/1/0/28373/547959/FacebookGIFTNOTIFICATION_o.jpg" data-mid="2570601" border="0" align="left"/> http://joshuahertz.com/CVS http://joshuahertz.com/following/joshuahertz.com/CVS Tue, 24 Aug 2010 15:50:20 +0000 Joshua Hertz 547964 Problem #1: People forget that they need to pick stuff up at the drugstore – until they’re back home and see the empty toothpaste tube, bare toilet paper roll, etc. Problem #2: People don’t have strong loyalty to any particular drugstore brand and will shop at whichever one is most convenient. Solution: Help consumers remember to pick up stuff at the drugstore when they are close to a CVS or using CVS-branded reminders. <img src="http://payload.cargocollective.com/1/0/28373/547964/phonebooth_REMINDER_red2b400.jpg" width="400" height="700" width_o="400" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547964/phonebooth_REMINDER_red2b400_o.jpg" data-mid="3045389" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547964/Forgot to get wall_red2-460.jpg" width="460" height="700" width_o="460" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547964/Forgot to get wall_red2-460_o.jpg" data-mid="3045422" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/28373/547964/Subway by CVS wall905_1000.jpg" width="905" height="652" width_o="905" height_o="652" src_o="http://payload.cargocollective.com/1/0/28373/547964/Subway by CVS wall905_o.jpg" data-mid="3045314" border="0" align="left"/> Removable post-it notes with pre-written shopping list items: <img src="http://payload.cargocollective.com/1/0/28373/547964/busstop_post-its_red_2.jpg" width="465" height="700" width_o="465" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547964/busstop_post-its_red_2_o.jpg" data-mid="2552865" border="0" align="left"/> CVS Reminder iPhone App alerts you when you’re near a CVS and your shopping list has items on it. Also reorders your list to match store layout. <img src="http://payload.cargocollective.com/1/0/28373/547964/iphone-CVS map _600.jpg" width="331" height="600" width_o="331" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547964/iphone-CVS map _600_o.jpg" data-mid="2553896" border="0" align="left"/> In-store reminders: <img src="http://payload.cargocollective.com/1/0/28373/547964/cold_small_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547964/cold_small_o.jpg" data-mid="2552875" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547964/hair_small_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547964/hair_small_o.jpg" data-mid="2552878" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547964/condoms_small_1000.jpg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/28373/547964/condoms_small_o.jpg" data-mid="2552877" border="0" align="left"/> Promotional reminder wristbands and temporary tattoos: <img src="http://payload.cargocollective.com/1/0/28373/547964/wristbands_red_new2.jpg" width="500" height="320" width_o="500" height_o="320" src_o="http://payload.cargocollective.com/1/0/28373/547964/wristbands_red_new2_o.jpg" data-mid="2554074" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547964/tattoo_mag2_REMINDER_small.jpg" width="328" height="400" width_o="328" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/547964/tattoo_mag2_REMINDER_small_o.jpg" data-mid="2554060" border="0" align="left"/> http://joshuahertz.com/People-Magazine http://joshuahertz.com/following/joshuahertz.com/People-Magazine Tue, 24 Aug 2010 15:49:54 +0000 Joshua Hertz 537200 Even readers of serious news publications care more about celebrity gossip than they care to admit. <img src="http://payload.cargocollective.com/1/0/28373/537200/People_paris2_1000.jpg" width="887" height="592" width_o="887" height_o="592" src_o="http://payload.cargocollective.com/1/0/28373/537200/People_paris2_o.jpg" data-mid="2515013" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/537200/People_growth2_1000.jpg" width="887" height="592" width_o="887" height_o="592" src_o="http://payload.cargocollective.com/1/0/28373/537200/People_growth2_o.jpg" data-mid="2515012" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/537200/People_union2_1000.jpg" width="887" height="592" width_o="887" height_o="592" src_o="http://payload.cargocollective.com/1/0/28373/537200/People_union2_o.jpg" data-mid="2515014" border="0" align="left"/> http://joshuahertz.com/The-Singleton http://joshuahertz.com/following/joshuahertz.com/The-Singleton Tue, 24 Aug 2010 15:48:51 +0000 Joshua Hertz 510961 The Singleton is a beginner’s single malt – reasonably priced and easy to drink. The problem is that the novice scotch drinker, when faced with an intimidating number of options, usually plays it safe and picks a brand that they’ve heard of or that they see others drinking. And Singleton doesn’t meet either of those criteria. This campaign encouraged scotch drinkers to stand out from the crowd by choosing the Singleton. Coasters:<img src="http://payload.cargocollective.com/1/0/28373/510961/Coaster_layout_closer905_1000.jpg" width="905" height="294" width_o="905" height_o="294" src_o="http://payload.cargocollective.com/1/0/28373/510961/Coaster_layout_closer905_o.jpg" data-mid="3045588" border="0" align="left"/> Bottle neck hanger: <img src="http://payload.cargocollective.com/1/0/28373/510961/Neckhanger_crop.jpg" width="462" height="446" width_o="462" height_o="446" src_o="http://payload.cargocollective.com/1/0/28373/510961/Neckhanger_crop_o.jpg" data-mid="2557057" border="0" align="left"/> Wild postings: <img src="http://payload.cargocollective.com/1/0/28373/510961/wild_unusual.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/510961/wild_unusual_o.jpg" data-mid="2556513" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/510961/wild_sheep.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/510961/wild_sheep_o.jpg" data-mid="2556510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/510961/wild_crowd.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/510961/wild_crowd_o.jpg" data-mid="2556515" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/510961/wild_mass.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/510961/wild_mass_o.jpg" data-mid="2556511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/510961/wild_friends.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/510961/wild_friends_o.jpg" data-mid="2556520" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/510961/wild_yet.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/510961/wild_yet_o.jpg" data-mid="2556512" border="0" align="left"/> OOH: <img src="http://payload.cargocollective.com/1/0/28373/510961/billboard narrow honk_1000.jpg" width="800" height="545" width_o="800" height_o="545" src_o="http://payload.cargocollective.com/1/0/28373/510961/billboard narrow honk_o.jpg" data-mid="2555884" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/28373/510961/billboard wide driving_1000.jpg" width="800" height="391" width_o="800" height_o="391" src_o="http://payload.cargocollective.com/1/0/28373/510961/billboard wide driving_o.jpg" data-mid="2555883" border="0" align="left"/> Banners: <img src="http://payload.cargocollective.com/1/0/28373/510961/Banner-300X250_animated_no-stroke.gif" width="626" height="450" width_o="626" height_o="450" src_o="http://payload.cargocollective.com/1/0/28373/510961/Banner-300X250_animated_no-stroke_o.gif" data-mid="3046007" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/28373/510961/Banner-160X600_animated3_no-stroke.gif" width="626" height="609" width_o="626" height_o="609" src_o="http://payload.cargocollective.com/1/0/28373/510961/Banner-160X600_animated3_no-stroke_o.gif" data-mid="3046010" border="0" align="left"/> Coat hangers:<img src="http://payload.cargocollective.com/1/0/28373/510961/Coathanger_layout_straight_1000.jpg" width="905" height="307" width_o="905" height_o="307" src_o="http://payload.cargocollective.com/1/0/28373/510961/Coathanger_layout_straight_o.jpg" data-mid="3045525" border="0" align="left"/> Guerilla Napkins with a handwritten phone are slipped into the coat pockets of guys at bars. Callers to the number will hear the following recorded message: “Hi there… sorry. This is not the phone number of some unbelievably hot woman that you met last night and charmed with your good looks and sparkling wit… which would explain why you have absolutely no recollection of meeting her. Still, it’s not all bad news – you have been singled out (thanks, no doubt, to the aforementioned good looks and sparkling wit) to try Singleton single malt whisky at a special price. Just use the code “napkin” when you buy a bottle at your local liquor store and you’ll receive $10 off a bottle…” <img src="http://payload.cargocollective.com/1/0/28373/510961/Napkin.jpg" width="403" height="406" width_o="403" height_o="406" src_o="http://payload.cargocollective.com/1/0/28373/510961/Napkin_o.jpg" data-mid="2556183" border="0" align="left"/> http://joshuahertz.com/Fruit2day http://joshuahertz.com/following/joshuahertz.com/Fruit2day Tue, 24 Aug 2010 15:48:45 +0000 Joshua Hertz 547963 How do you convey to a potential consumer the experience of drinking/chewing a fruit juice that has little chunks of fruit in it? Not very easily. <img src="http://payload.cargocollective.com/1/0/28373/547963/cherry-01-700.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547963/cherry-01-700_o.jpg" data-mid="2702687" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547963/mango-01-700.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547963/mango-01-700_o.jpg" data-mid="2702685" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547963/banana-01-700.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547963/banana-01-700_o.jpg" data-mid="2702688" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547963/pom-01-700.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547963/pom-01-700_o.jpg" data-mid="2702684" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547963/orange-01-700.jpg" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/0/28373/547963/orange-01-700_o.jpg" data-mid="2702683" border="0" align="left"/> http://joshuahertz.com/Boxing-Club-NYC http://joshuahertz.com/following/joshuahertz.com/Boxing-Club-NYC Tue, 24 Aug 2010 15:48:37 +0000 Joshua Hertz 547933 Promotional postcards for a local boxing gym, using cigar box-inspired art. <img src="http://payload.cargocollective.com/1/0/28373/547933/Respect600.jpg" width="600" height="464" width_o="600" height_o="464" src_o="http://payload.cargocollective.com/1/0/28373/547933/Respect600_o.jpg" data-mid="2509599" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547933/Skip rope600.jpg" width="600" height="464" width_o="600" height_o="464" src_o="http://payload.cargocollective.com/1/0/28373/547933/Skip rope600_o.jpg" data-mid="2509600" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/547933/Lisp600.jpg" width="600" height="464" width_o="600" height_o="464" src_o="http://payload.cargocollective.com/1/0/28373/547933/Lisp600_o.jpg" data-mid="2509596" border="0" align="left"/> http://joshuahertz.com/Visit-Scotland http://joshuahertz.com/following/joshuahertz.com/Visit-Scotland Tue, 24 Aug 2010 15:48:32 +0000 Joshua Hertz 457571 Every year the Scottish Tourist Board sponsors a NY Tartan Week with various events around the city. And every year we were asked to drum up publicity for the week – on a shoestring budget. The Naked Piper Everyone in New York knows The Naked Cowboy. Well, we decided to give him a little competition and spread the word that Scotland was coming to town. So on a very cold March morning, we sent out a very brave Jerry Dixon, dressed in little but a sporran and a nice set of pipes. <img src="http://payload.cargocollective.com/1/0/28373/457571/piper_B_small.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/457571/piper_B_small_o.jpg" data-mid="2538254" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/457571/piper5_small.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/457571/piper5_small_o.jpg" data-mid="2538258" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/457571/piper67_small.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/457571/piper67_small_o.jpg" data-mid="2538262" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/457571/piper_A_small.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/457571/piper_A_small_o.jpg" data-mid="2538253" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/457571/piper1_small.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/457571/piper1_small_o.jpg" data-mid="2538255" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/28373/457571/piper2_small.jpg" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/28373/457571/piper2_small_o.jpg" data-mid="2538256" border="0" align="left"/>