CVS
Problem #1: People forget that they need to pick stuff up at the drugstore – until they’re back home and see the empty toothpaste tube, bare toilet paper roll, etc.
Problem #2: People don’t have strong loyalty to any particular drugstore brand and will shop at whichever one is most convenient.
Solution: Help consumers remember to pick up stuff at the drugstore when they are close to a CVS or using CVS-branded reminders.
Problem #2: People don’t have strong loyalty to any particular drugstore brand and will shop at whichever one is most convenient.
Solution: Help consumers remember to pick up stuff at the drugstore when they are close to a CVS or using CVS-branded reminders.
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Removable post-it notes with pre-written shopping list items: | CVS Reminder iPhone App alerts you when you’re near a CVS and your shopping list has items on it. Also reorders your list to match store layout.  |
| In-store reminders: | |
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Promotional reminder wristbands and temporary tattoos:  |  |